THE FIREWATER APPAREL CO. STORY
Firewater Apparel Co. is what happened when I realized that the party scene in college towns really needed a worthwhile evaluation. College parties are known for their wild energy but dangerous effects, which got me thinking— what if partying did more good than harm? What if partying came with incentives for having a great time?
Firewater Apparel Co. stands on three pillars:
Keep it safe: Spread the ways of Proper Partying™ by looking out for one another and intervening when potentially dangerous situations arise.
Keep it green: Promote environmental consciousness and use only Eco-friendly materials for every aspect of the brand.
Keep it authentic: Provide quality gear and apparel to party in and rep your city with proudly.
With those three ideas, Firewater Apparel Co. melds the lines between a great time and a worthwhile cause, because a party is only as good as those who take care of it.