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THE FIREWATER APPAREL CO. STORY

 
 

Firewater Apparel Co. is what happened when I realized that the party scene in college towns really needed a worthwhile evaluation. College parties are known for their wild energy but dangerous effects, which got me thinking— what if partying did more good than harm? What if partying came with incentives for having a great time?

 

Firewater Apparel Co. believes in the rule of threes:

  • Keep it safe: Spread the ways of proper partying by looking out for one another and intervening when potentially dangerous situations arise.

  • Keep it green: Promote environmental consciousness and use only eco-friendly materials for all viable aspects of the brand.

  • Keep it authentic: Provide quality gear and apparel to party in and rep your city with.

 

With those principles, Firewater Apparel Co. melds the lines between a great time and a worthwhile cause, because a party is only as good as those who take care of it. ✌️

 

 

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AUTHENTIC GEAR GUARANTEE

Changing up the game in an over-saturated market means that you have to be truly authentic. We decided to be so authentic, that we stitch our own labels on. So authentic, that we cut and tie each of our 100% post-consumer hang-tags on to every single garment before it reaches your welcoming embrace. So authentic, that we stamp each 100% post-consumer product bag with our official seal to guarantee you're getting a true original.

We do all of this because we believe that a home-grown approach keeps us humble, and makes the brand that much more human.

 
 
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ECO-CONSCIOUS BRANDING

All of what we can find to use for packaging and promotional material is either 100% post-consumer based, recyclable, biodegradable, or a mix of all three. Just little things like this can pave the way to making big changes through influence.

That being said, we're also perpetuators of multipurpose materials. Reduce, reuse, recycle…right?

 

PROPER PARTYING

Alcohol is the leading drug involved in reported cases of sexual assault and domestic abuse. We're not here to substance blame, or tell anyone to stop partying, but we recognize the facts: alcohol can be a problem.

It doesn't have to be, though. Proper partying starts with being conscious of yourself and your surroundings to protect your fellow party-goers from malicious actions. Don't be afraid to speak up if something seems off, and take necessary action to prevent dangerous situations from forming. One forward step at a time, we can prevent sexual assault and domestic violence.

Because we're not just any old apparel company.

We hold events. We generate awareness. We take a stand with survivors and others who feel that sexual assault has no place on this planet. On top of that, we donate 5% of every single sale to NO MORE: a badass group of amazing humans dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action and fueling culture change.

We're advocates of being on the right side of history and having a good time along the way. Join us.

 

 
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